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Market Your Home Health Agency: Reasons for Home Health Care Services


As you work hard every day to care for your patients and also promote your business, you run into individuals, organizations, potential clients and physicians who are in the process of making a decision whether or not to use home health care services. To help you, we have provided answers you can give to the question of, “Why Home Care”?

There is growing public demand for health care services that are available to the public in their own homes. The reasons have to do with tradition, with technology, and with cost effectiveness. Home care is the oldest form of healthcare – and it is also the “newest.”

Modern technology has developed to the point where many services that are available in the hospital can be provided at home. There is significant evidence that it is less costly than other forms of care, and that it is the most satisfying form of health care available to the American public. It is an idea whose time has come.

So…WHY HOME CARE?

It is delivered at home. There are such positive feelings that all of us associate with being home. When we are not feeling well, most of us ask to go home. When we are feeling well, we enjoy the sanctity of our residences and the joy of being with our loved ones.

Home care keeps families together. There is no more important social value. It is particularly important in times of illness.

Home care serves to keep the elderly independent. None of us want to be totally dependent and helpless. With some assistance, seniors can continue to function as viable members of society.

Home care prevents or postpones institutionalization. Few patients choose to be placed in a nursing home, unless it’s the only place where they can obtain the 24-hour care that they need.

Home care promotes healing. There is abundant evidence that patients heal more quickly at home.

Home care allows a maximum amount of freedom for the individual. Hospitals and nursing homes offer more regimented, regulated environments. Home care offers a reassuring, individualized setting.

Home care is personalized care. Home care is tailored to the needs of each individual. It is delivered on a one-to-one basis.

Home care involves the individual and the family in the care that is delivered. The patient and his family are taught to participate in their health care. They are taught how to get well, and how to stay that way.

Home care reduces stress. Unlike most forms of health care which can increase anxiety and stress, home care frequently has the opposite effect.

Home care is one of the most effective forms of health care. There is very high consumer satisfaction associated with care delivered in the home.

Home care is an efficient form of health care. By bringing health services home, the patient does not generate board and room expenses. The patient and/or his family supply the food and tend to the individual’s other needs. Technology now has developed to the point where many services, once only available in a hospital, can be offered at home.

Home care is given by special people. By and large, employees of home care agencies look at their work, not as a job or profession, but as a calling. Home care workers are highly trained and dedicated to their work.

Home care is, in many cases, less expensive than other forms of care. The evidence is convincing that, for many services, home care is less expensive than other forms of care. In general, home care costs only one-tenth as much as hospitalization and only one-fourth as much as nursing home placement to deal with comparable health problems.

Home care extends life. A study by the U.S. General Accounting Office has established that people receiving home care tend to live longer and have a better quality of life. Home care helps not only add years to life, but “life to years.”

Home care is the preferred form of care, even for individuals who are terminally ill. There is a growing public acceptance and demand for hospice care, which is home care for individuals who are terminally ill.

* Some of the above information was culled from Senior’s Choice

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